SAXA - Heritage
the birth of Cerebos salt

Cerebos is derived from Cérés (the Roman Goddess of wheat harvests), and “os” (derived from the French word for phosphates contained in salt). The available salt at the time, had the tendency to absorb ambient humidity, resulting in a wet paste that had to be constantly dried out by the stove.

The inventor of the salt ‘that always pours dry’ was a French chemical engineer. He developed the product after doctors had prescribed calcium phosphate for his sick child. The child refused to take his medication, but did so willingly after his father added some kitchen salt. Fond of the salty taste, he readily accepted his medication.

The French chemical engineer also discovered the calcium phosphate protected the salt from humidity and remained dry. He patented his product on December 13, 1892 and by the beginning of the 20th century, French cooks were enjoying his innovation. The Cerebos name has been synonymous with salt ever since.

Following World War II, Cerebos released its logo - a young boy running afer a bird to throw salt on its tail, symbolising the young boy who recovered his vitality and joy for life - which remains widely recognised today.


Cerebos in Australia

The SAXA brand was launched in the United Kingdom in 1907. Cerebos began trading salt products in Australia in the 1920s, importing 1-½ lb metal tins from the United Kingdom. The SAXA trademark was first registered in Australia on September 26, 1911.

Cheetham Salt Limited has a proud history dating back to 1888, when its founder Richard Cheetham first arrived in Geelong, Victoria, to establish a salt works. More than 120 years later, Cheetham Salt Limited has developed sophisticated technology to produce clean, high quality solar-evaporated salt.

Salpak, the joint venture between Cerebos and Cheetham Salt Limited, began in the mid 1960s. The union heralded the beginning of the Australian manufacture of the SAXA and Cerebos salt products.

The business was expanded in the 1970s and in 1977, SAXA cooking salt was launched. In 1995, SAXA chicken salt was launched.

The SAXA grinder range was launched in 2000, offering a level of sophistication to the dining table and was one of the first grinders to launch into the Australian retail market. In 2003, the melt-in-your-mouth SAXA Flakes were launched.

Today, Cheetham Salt Limited is Australia’s largest producer of salt and the SAXA brand is a market leader.

Did You Know?

During World War II, the Australian Government imposed restrictions that limited the amount companies were able to spend on importing products into the country. It is interesting to note that Iodised Salt was one of the few exceptions to this ruling.1

1 Compiled from Salt: A World History, by Mark Kurlansky (published 2003 Penguin Books) and information sourced from SAXA's own information archive.

SAXA Love Affair with Salt - White Paper

This year, SAXA is celebrating 100 years of Australia's love affair with salt, and our very own centenary as well. We have created a special White Paper PDF - DOWNLOAD NOW
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